The Blue Dog fragrance is inpired by George Rodrique's famous Blue Dog paintings, and the culture that it represents. It was crafted with a fresh citrus/spice opening that continuously transitions throughout the life of the fragrance to a warm amber/incense base. It is meant to be as bold as the colors used in the Blue Dog paintings, and transition from the top to the base as extremely as a man becoming a loup-garou. It is extremely unique fragrance, with a high level of mass appeal.

"I really wanted Blue Dog to be one of those fragrances that gives you something different depending on the situation it's worn in. The blue dog painting's come in a variety of different colors and backgrounds, so I wanted the fragrance to be like that too. It should smell different outside compared to inside, cold weather vs hot weather, etc. The Blue Dog is based on a Cajun werewolf legend, so I wanted an extreme transition from the opening to the drydown to represent that." Hez Binkowitz