About Hez Parfums

Hez Parfums was born from an intense love for New Orleans and the heart-felt belief that every scent tells a story. Founded by artisan perfumer Hez Binkowitz, a native of the Big Easy, each fragrance is a tribute to the city's rich spirit—its creativity, music, magic, history, sensuality, and soul.

"New Orleans has an intoxicating smell all its own— lush gardenias, strutting parades, creamy white magnolias, time-worn vintage wood, and the anticipation of romance in the air. I wanted to bottle that," says Hez.

Every Hez Parfums creation captures a compelling moment or memory from New Orleans life—whether it’s the hush of a garden at dusk, the pulsating rhythm of a jazz club, or the heady warmth of a summer night. Made with rare, high-quality ingredients sourced from around the globe, these scents are crafted with intent, artistry, and a deep sense of place.

Hez also offers custom private-label perfumes, bespoke personal creations, and hosts immersive fragrance events that explore the culture and art of perfumery.

Featured in Cafleurebon, Fragrantica, Parfumo and Sniffapalooza, Hez Parfums has gained a cult-following and continues to attract fragrance lovers around the world with scents that bring the unstoppable heartbeat of New Orleans to life.

"My dream is simple," says Hez. "One whiff, and you're back in NOLA."

Our Mission

To capture, embody and celebrate the essence of New Orleans through handcrafted fragrances that evoke emotion, memory, and place… recognized, remembered, and cherished in homes, hotels, and hearts across the planet.

Our Vision

Fragrances that go far beyond to transcend perfume—each one is a multi-layered sensory journey and a love letter to the Crescent City. With every spritz, you're experiencing the thrill of New Orleans.